Do you wish to maximize your search traffic?
You can do this only if you recognize and cater to the requirements of your target audience.
Anything that your target audience needs almost always begins with a Google Search. This is why it becomes crucial to make your website rank high on Google.
We are herewith listing out the top SEO techniques by implementing which you can drive maximum search traffic to your website and improve your conversion rate.
It all starts with an Audit
First thing you need to do before doubling up your search traffic is to find out why your website is not getting the kind of search traffic it deserves. And for this, you will have to audit the framework of your site. This includes measuring the performance of your website and setting new goals based on your observations. There are many tools that you can use to run such an audit and find out the kind of errors you need to fix. In fact periodic audits may be a lot beneficial to your website.
More Research – Better Value
You will have to get relevant data from your users if you wish to meet their needs in the best way possible. Find out what is getting shared and what is not. Make use of social media platforms and find out the kind of topics people are talking about. This will give you an idea about the kind of content you need to create.Join up a few forums, take part in discussions and clear the queries of your target audience. By using your website link in such conversations, you can definitely rank higher.
Landing Pages that are well-designed and optimized
An excellent landing page could be your gateway to generate leads and create sales. You can create as many standalone landing pages as you want; but make sure they are optimized. The page should offer a strong value proposition and should be click-worthy. One landing page for every marketing campaign is a must. Long-tail keywords, used naturally, can optimize your landing pages in the best way. Do not forget to build as many high quality links as possible to your landing page.
Responsive and Mobile-Friendly Web Design
More and more people have started using their mobiles for their search queries. In fact they have also started shopping through their smart phones. The faster you make your website responsive the better it is for you. Very soon, Google will start penalizing websites that are not responsive or mobile-friendly. Keep it simple and minimalistic, use the right font sizes and make sure the site doesn’t take too much time to load, be it on Desktop or Mobile.
You can generate maximum visitors and backlinks
to your website by using the power of infographics. Infographics makes it easier for your visitors to read and understand your content. Once you create an infographic based on the requirements of your target audience, you can then use up that data and convert it into an in-depth article. You can even submit your infographics to various infographics directories for faster indexing.
Implement LSI or Latent Semantic Indexing
LSI is one of the most important factors that Google considers, while ranking web pages. By using a mathematical formula, LSI recognizes patterns in content. It identifies synonyms for your keywords. It teaches the Google spiders to index your content according to your intentions. It is a great alternative to keyword stuffing, which doesn’t go well with Google.
Research your Competitors
You need not start from the scratch in order to optimize your website for the search engines. All you need to do is see what your competitors are doing in order to rank high on the top pages of Google. Find out the kind of keywords
they are using. You can use the same keywords and create top quality content that gives your users what they want.
Get Active on Various Authoritative Social Platforms
While Facebook, LinkedIn and Twitter lead you towards engaging your audience, there are various other social platforms such as Slideshare, Quora, Blogger and Docstoc that help you build a fan following in a short span of time. Decide on a topic, make a slide presentation and put it up on slide share. You can even go through a few presentations and get ideas on how to make yours better. Include high quality images and statistics. Finally include a link to your web page or landing page so that you can improve your ranking.
Adopt the Practice of Internal Linking
You can use anchor text in your blogs and landing pages in order to link them up to the other pages of your website. This will enhance your SEO value and improve your ranking. Keep adding fresh content on a regular basis. However, do not over-optimize your anchor text. Using brand names along with your keyword can be a better practice for anchor text. If this is not possible you can think of using LSI.
Add Power to Your Archive Pages
Archive pages, though old, can still generate organic traffic through social shares, comments and queries. Do not make the mistake of considering them as dead pages. Find out which of your archive pages have been performing well and try refreshing their content based on the recent developments and trends. You will automatically see an increase in your search traffic.