Creating a website may be the way to establish an online presence for your business; but it doesn’t end there. In fact it is just the beginning. It is important to rank high on Google and various other search engines if you wish to drive traffic to your website.

The best way to rank high on Search Engine Result Pages is by identifying and using the perfect keywords or keyword phrases based on your business. To understand this you will have to find out the kind of keywords people use while looking for businesses like yours and their objective behind running such searches. Intuition may not always be reliable.

The following tips should help you pick out the best keywords for your business

Tip #1: Make a List of keywords

While doing so, make sure you think about the words or phrases that people would use to look for your products or services on Google. Anything that comes into your mind while thinking this way should be written down on a piece of paper to create a list. In case you are not really sure about a particular keyword, you can just Google it up. If you find any of your competitors’ websites coming up in the results, you are probably on the right track.

Tip #2: Be Specific

Another way to find the perfect keywords is by considering the products or services you offer and your business objectives. Once you get a few words try pairing them up with a few terms such as “DIY” or “Organic.” You could even add your location if you are running a local business. Such keywords can help you target the audience in your location and help them find your website.

Tip #3: Think like a potential customer

Imagine yourself to be a potential customer who is looking for a particular product (that you, as a business, sell) on Google. Often, the words that you use to describe yourself and the words that your potential customers use are different. Thinking like a potential customer will give you those keywords that actually matter.

Tip #4: Using a keyword tool

There are many Keyword Tools such as Google Analytics, SEMRush and Moz Explorer that many experts use. Apart from displaying the specific keywords, these tools will also tell you how many people use these for searches every month. You will know well enough if a particular keyword is competitive or not. If there are too many businesses trying to rank for a particular keyword, it is very competitive and tough to rank for. Here is some information about some of the main keyword tools:

  • Google Keyword Tool: Google keyword tool comes absolutely free and is owned by the Master of all Search related things, Google. However, as per the new rules, you will have to set up an AdWords Campaign if you wish to access the Keyword Tool. Apart from specific keywords, this tool will also suggest similar phrases that you can use.
  • Moz Explorer: Moz Keyword Tool offers nationwide search data and recommends phrases that you may have not even thought of. It even suggests long-tailed keywords, whose search volumes are really low. This can help you drive maximum traffic to your business. You will have to pay a monthly fee to use Moz; but you can first try it out for 30 days for free. Here are a few steps to follow if you want to use Moz:
    • Visit the website of Moz explorer
    • Enter the Keyword or Key phrase which describes your business best (you can even add your location if you are looking for local customers)
    • Select the correct country from the drop down list
    • Click on the search icon
    • Alternatively you can also export the CSV file and then pick out the keywords that you think are best related to your business

SEMrush: SEMrush goes one step ahead and shows you the ranking of your competitors. All you need to do is type in their domain name, select “Organic Results” and then click on “Positions.” You can try it for one day but after that you will have to pay. Even if you do, it is absolutely worth it.

Tip #5: Consider competition

It is very important to consider the kind of competition you are dealing with while selecting keywords. For instance, if you are a small-time interior decorator in Chicago, you may not rank high for keywords or key phrases such as “Interior Decorator Chicago” or “Home Décor Chicago.” These terms will be highly competitive. Therefore, it is better to find a niche for yourself and find keywords that can capture it. Add a few adjectives to your key phrases. This way you will be increasing your chances of ranking higher.

Tip #6: Quality is more important than Quantity

Using keywords that have the maximum number of monthly searches is not going to get you anywhere. Even if you do manage to rank high through these keywords, you may not get genuine clients. For instance, if you are a real estate agent in California, a keyword like “California Homes” may not be enough to drive the right kind of traffic to your website. These people may even be looking for homes on rent or vacation homes. It could be better to use key phrases such as “California Homes for Sale” or “Homes for Sale in California.” This way you will only get visitors who are genuinely interested in buying homes in California. Always look for keywords of high quality that perfectly describe your business. Your objective should be to look for those keywords through which people actually search for you.

Use the above tips and make a list of about five to ten keywords. Make use of these keywords across your website – in your web content… in your image alt texts… in your blogs and articles… in your social media posts… and everywhere else.

Build your website today and start climbing those ranks of Google!

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