Every business, irrespective of its size or nature, has started establishing its online presence through digital marketing. Companies have started using social media to promote their products and services, in order to cater to a larger audience whom they never thought they could reach out to.

It doesn’t end there… There is a lot more to look forward to in 2017.

The internet space may expand in order to accommodate more and more companies into the digital world. Search Engines might change their ways to prioritize data on the internet. The preferences and expectations of internet users might change for the better.

The online rat race is going to be tougher to get through unless you are ready to reach out to your target audience at the right time and in the right way. This is the only way to stay ahead of your competitors.

Here are a few digital marketing trends you need to focus on in the year 2017, so as to come up with online campaigns and digital marketing strategies that can create wonders for your business:


Video Ads

Yes, video ads have been there for ages on YouTube and Facebook; but very soon Google is going to enter this free through its in-SERP video advertising. With this the entire spectrum of online advertising is going to change.

Start preparing video ads to promote your products and services online. Very soon, internet users are going to start basing their decisions on the kind of video ads that they see.


Mobile domination over desktop

With the kind of importance that was placed for websites to go responsive in 2106, smart money is soon going to rest on mobile-focused digital marketing. Desktop traffic is going to fade away giving way to the pervasive presence of smart phones and other hand-held devices. Mobile search and mobile optimization should be on the top of your list if you want to maintain your ranking and market position in 2017.
Dedicated apps

It is going to take a couple more years for apps to replace websites. However, 2017 is going to be a pivotal period for development of dedicated mobile apps that can help users to stay connected with their favourite Brands in a convenient way. With app indexing being offered by Google, it can be certainly advantageous to have a dedicated app for your business.

Advent of social conversion

Social media is no longer going to be restricted to engaging and connecting with audience. Very soon you will be able to use these platforms to improve your conversion rates. As a new conversion channel, social media is going to offer you the right tools to convert your prospects into your customers almost instantly.

Wearable Technology
People have already started wearing smart devices such as Apple iWatch, Moto 360 and Google Glass to keep themselves connected with the online world. There are going to be many more such innovations in wearable technology and launching of smart devices that are going to alter the complete landscape of local marketing. This, for sure is going to bridge the gap between online and real marketing.
Changes in search algorithms
Yes, there are going to be more changes in search engine algorithms. With more and more data being fed into the internet each and every second, it will become inevitable for search engine giants to update their algorithms, so as to decide on the criteria for prioritizing content. If you don’t want to change your digital marketing strategies and SEO techniques again and again, it is better you remain focused on providing informative, fresh and engaging content to your audience at all times. Apart from Google’s algorithm there is also the Bing’s algorithm and Facebook’s algorithm to consider in 2017.
Online advertising to become more expensive
With more players entering into the market, there is going to tough competition for online space. You will have to deal with many more competitors to dominate over the internet. With the increasing demand for top advertising spots, you are going to see an increase in prices for online advertising as well. Optimized Advertisement Alternatives are soon going to replace the Pay-Per-Click campaigns that you were banking on till now.
Unique, top-quality content to be the key
Content has always been the king in digital marketing; it will continue to remain so. Content marketing is going to get more competitive with a huge influx of video producers and professional writers. The key to connect with your readers is to offer them fresh, unique, engaging and interactive content aimed at keeping them informed. Niche-based writers with complete knowledge and expertise in their subject matter are soon going to take over the market.
Higher ROI through Conversion Rate Optimization
Although you may not be new to CRO (Conversion Rate Optimization) it is high time you started introducing this into your landing pages and your website. Apart from tracking user behaviour on your site, CRO can also help you identify those elements that are successfully promoting conversions. Reduce your spending on advertising; use CRO to start converting your existing traffic into sales as soon as possible.
Evolution of Growth Hacking

Growth hacking is going to stay and you can expect it to evolve further in the coming years. With digital marketers trying their best to quickly grab the attention of their audiences through social media, organic ads and viral marketing, growth hacking is sure to expand to bigger levels. It is going to be more crucial to adopt best practices in digital marketing if you wish to overcome the kind of challenges you are going to face in the coming few years.

These are just a few digital marketing trends you can expect in 2017. There are going to be many more that will require a change in your digital marketing strategies. Keep yourselves updated with the latest in digital marketing and adopt the right techniques if you wish to grab the attention of your users as well as the search engines.

So, are you ready to welcome 2017?

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