Every business, irrespective of its size or nature, has started establishing its online presence through digital marketing. Companies have started using social media to promote their products and services, in order to cater to a larger audience whom they never thought they could reach out to.
It doesn’t end there… There is a lot more to look forward to in 2017.
The internet space may expand in order to accommodate more and more companies into the digital world. Search Engines might change their ways to prioritize data on the internet. The preferences and expectations of internet users might change for the better.
The online rat race is going to be tougher to get through unless you are ready to reach out to your target audience at the right time and in the right way. This is the only way to stay ahead of your competitors.
Here are a few digital marketing trends you need to focus on in the year 2017, so as to come up with online campaigns and digital marketing strategies that can create wonders for your business:
Yes, video ads have been there for ages on YouTube and Facebook; but very soon Google is going to enter this free through its in-SERP video advertising. With this the entire spectrum of online advertising is going to change.
Start preparing video ads to promote your products and services online. Very soon, internet users are going to start basing their decisions on the kind of video ads that they see.
Mobile domination over desktop
It is going to take a couple more years for apps to replace websites. However, 2017 is going to be a pivotal period for development of dedicated mobile apps that can help users to stay connected with their favourite Brands in a convenient way. With app indexing being offered by Google, it can be certainly advantageous to have a dedicated app for your business.
Advent of social conversion
Social media is no longer going to be restricted to engaging and connecting with audience. Very soon you will be able to use these platforms to improve your conversion rates. As a new conversion channel, social media is going to offer you the right tools to convert your prospects into your customers almost instantly.
Growth hacking is going to stay and you can expect it to evolve further in the coming years. With digital marketers trying their best to quickly grab the attention of their audiences through social media, organic ads and viral marketing, growth hacking is sure to expand to bigger levels. It is going to be more crucial to adopt best practices in digital marketing if you wish to overcome the kind of challenges you are going to face in the coming few years.
These are just a few digital marketing trends you can expect in 2017. There are going to be many more that will require a change in your digital marketing strategies. Keep yourselves updated with the latest in digital marketing and adopt the right techniques if you wish to grab the attention of your users as well as the search engines.
So, are you ready to welcome 2017?